How Facebook Photo Album Boost Website Performance
In the U.S.A, over 90% of the companies utilize the power of social media such as Facebook to market their business. Embedding Facebook album gallery on the website is the method of expanding your promotional activities by redirecting your followers to your website. It makes the Facebook content available via the official brand website without having to leave it.
Wondering how!! It can be done with the help of Facebook Widget. Yes, it aggregates photos, albums from Facebook to curate, moderate & Integrate n website. This not only liberates you from updating your website over and over again but also makes your marketing efforts powerful in terms of brand awareness, lead generation, sales and revenues. Your informational website might engage a visitor once but would you expect him to revisit and surf through the same content again? Of Course not.
This blog will give you insights about the benefits of embedding your Facebook photo album on website which will help you transform your monotonous website into an appealing web platform.
How Facebook Albums Affect Your Website Performance
#1 Widens your online presence
It becomes difficult to update your website content every now and then. And if you are a well established firm, then it might remain unnoticed for a longer period of time. But, it shouldn’t be the case. The brand website is what a customer looks for info, which creates a lasting impression on them. You can create an easy way of updating your website regularly by embedding Facebook album on the website.. Facebook gallery and other content will sync with your website every time you post something on your Facebook page. There might be people who aren’t aware about your social media presence. Embedding Facebook album, help them share the content with their connection, spreading your online presence.
#2 Increase sales and conversions
Along with feeds, and stories, you can also add Facebook photos & reviews about your products on your official website. Customers usually post their product or service reviews to the brand’s Facebook page. Embedded photos on Facebook can potentially help increase conversions and sales in the era where social recognition is important for consumers. They are most likely to make a buying decision when they see other customers talking good about the same item. Such photos, albums & reviews add credibility to your brand and the products/services you offer.
#3 Boost social trust & engagement
User engagement tells you a lot about your performance in the market. If your website doesn’t engage enough traffic then you should definitely reconsider your choice of content. Facebook carries a diverse audience with a variety of posts as per their interest. Here you can pick the most engaging photos from Facebook gallery of the page and embed them on your website. This helps you strategize your future campaigns and missions to achieve certain targets. Engaging the audience might be a back-breaking task but not anymore with the new strategy to add Facebook photo albums on website. Flashing user-generated content directly on your website will boost their enthusiasm and will encourage them to be a part of the fad.
#4 Augments website traffic
Enhancing the popularity of your brand in the digital world is the key point of building online spaces on different platforms. To do so, you can take the advantage of the power to guide traffic to your website from social media networks like Facebook. Embedding Facebook album will make your website known and available to a larger audience. Your regular Facebook followers can be redirected to the web platforms to continue reading a blog or to receive further information about the latest updates, announcements and future launches. This results in the increased dwell time of your visitors who might stay even longer to surf other content presents on your website.
#5 Reinforce brand awareness
User-generated content is the simplest promotional technique to increase awareness about your brand and Facebook gallery is the biggest source of UGC. There might be customers who are either not present on Facebook or have no idea about your presence. In this scenario, it becomes important for you to fetch the relevant Facebook content and display them on your web platform. This helps you reach an audience beyond the existing customer base. Embedding Facebook photo feeds on the website allows you to directly communicate with your audience and answer their concerns as quickly as possible. This ensures a sense of trust and reliability of users towards your brand which is otherwise difficult to achieve.
Read More: Facebook review WordPress plugin
Final Thoughts :
Embedding Facebook album on your website is a new era marketing tactic after the gradual decline of Facebook advertisement. It is an amazing platform for marketers to unfurl their charm beyond the existing fan base.
Facebook uses advanced technology to inform your user’s connections about their activities which involves sharing, liking or commenting on a brand post. Repetitive behaviour might encourage them to surf the business page and if convinced, can end up landing on your website. Sounds interesting, right? This definitely is.
All in all, social media aggregator is the best tool that lets you embed Facebook photo gallery as beautiful and well-curated feeds creates enticing visuals on your website which drives a considerable amount of visitors which directly affects your website performance and SEO. It is a vital factor that decides your website rank.
