Facebook Widget: How it Works & Why It Matters?
With the inception of Facebook, the folks received a platform to share information as well as their feelings across the globe. In no time it became the most popular social media platform, which continues to date. While people enjoyed the richness it carried, marketers found a whole new ballgame. Today, business pages are the easiest way to make the best use of the forum.
Because of its diverse user engagement, Facebook ads were the best choice for marketers. Facebook widget extends these benefits to the web platform making it easier for brand promotions.
This comprehensive blog will guide you through the benefits and detailed steps to embed Facebook widget on website using a social media aggregator namely Tagembed.
Before that let us see what Facebook widgets are.
What is Facebook Widget?
Facebook widget is a tool that fetches, curate and display user-generated content and embed Facebook feed on your business website. It helps you develop a platform that is engaging as well as full of vital information about your brand. Widgets showcase a brand’s credibility and authenticity in the form of testimonials and posts shared by their happy customers along with a hashtag and their account mention.
With the Facebook Buttons (such as Like, Share etc.), feeds, comments and posts shared by the users, you can interact with your loyal audience which otherwise isn’t possible. You might have a good number of followers on Facebook but there are people who have no idea about your social presence. For them, your website is the only platform to get an insight into your company’s activities.
Facebook widget fetches all the relevant content on your website and displays it as a well-curated and beautiful visual gallery. Engaging content draws the attention of the visitors and they help you promote your brand by passing on the word of mouth to their connections.
Benefits of embedding Facebook Widget on your website
- Boosts engagement from your customers
- Widgets are convenient as well as cost-effective.
- It is a coding-free technique that doesn’t require an expertise
- Brand authenticity and credibility
- Develop a loyal customer base
- Gives a vibrant look to your website
- Helps in lead generation
- Bridges the gap between you and your audience
- Offers social proof that helps your customers with their decision-making process.
Steps to embed Facebook widget on website
You can easily liberate yourself from the pesky and complex integrations, just by following the simple steps that will guide you through the process of embedding Facebook widget.
- Signup/Login to the Tagembed account.
- Click on the “My Widget” button, located in your dashboard. This will display your wall.
- Rename the wall if you require.
- Click on “Embed Widget” and a tab opens.
- Among all the options, select Facebook as a source from where you want your content to be aggregated.
- Choose a Facebook connection type i.e. Hashtag(#), Handle(@), Account(@), List and Advanced through which the feeds will be fetched.
(NOTE: You can select only one connection type at a time).
- Click on “Create Feed”.
- Login to the Facebook account that you want to link.
With this, you complete the process of linking your account with Tagembed. Follow the further steps that will embed the widget on your website.
- Click on the “Embed Widget” button. A popup will appear.
- Select one of the website creation platforms (i.e., Wix, WordPress, HTML, Squarespace, Weebly, Shopify) that suits the requirements of your site.
- Set the dimensions as per your website’s space.
- A popup appears. Click on the “Preview” button to see the results before displaying.
- Copy the code given below and paste it on your website editor.
Your website is now ready to flash all the selected content from your linked Facebook account.
Final Words
To sum up, Facebook widget is a part of social media aggregator tool which can efficiently manage the heaps of content on your website. It adds meaningful information shared by your customers which includes comments, likes, shares, testimonials and feedback. It creates a positive impact on the minds of new visitors.
Embedding Facebook feeds on your website helps you in elevating your Facebook Marketing campaign of brand. Other than the aforementioned benefits, there are several other advantages too. User-generated content gives social proof to your brand, expanding the reach. It lets you connect with the audience that isn’t a part of your current user base.
Who doesn’t look for a platform which is easy to explore and convenient too? Facebook widgets let you showcase the content which your audience likes to watch. Modifying the visuals of the website is a back-breaking task. But, not anymore. You can curate the content with highest user engagement and hide the one which is less engaging. It maintains a well organized social wall and won’t flood your website with unnecessary posts.
No more shelling out a huge amount on promotional activities. Facebook widgets are budget-friendly and integrate in no time.
