Displaying social media feeds like images, videos, reviews, or testimonials has been into trends for quite some time now. This social media marketing strategy has a lot to offer to the business in terms of improving products and services, boosting social proof, tracking competitors’ performance, and more.
This process of embedding social media feeds on website or any other marketing channel is possible with the help of ‘Social Media aggregator’.
So without wasting your time, let’s get started with the concept of social media aggregation & therefore social media aggregator along with their benefits for your business.
Social Media Aggregation & Aggregator Tools- What are They?
If we had to define social media aggregation, we’d describe it as the process of bringing together various types of social media content i.e. User-Generated Content (via hashtags, handles, mention, etc.) into a single place.
And to make it happen you need to take the benefits of social media aggregator tools like Tagembed that allow brands & businesses to display feeds from different social networking sites like Facebook, Instagram, etc. & and then embed it on a business website.
All the aggregated social media content is mainly user-generated content which is said to be the most trustworthy & reliable form of content.
Created by the users themselves, UGC helps brands to build trust & loyalty, boost reach & awareness, enhance engagement, increase conversions & sales, etc.
In a nutshell, social media aggregation & aggregator tools result in improving the overall performance of website & business growth.
Benefits of Social Media Aggregator Tools for Your Website & Business
Not only amazing features but social media aggregator tools comes with mind blowing benefits that can lift your business in a positive way.
Mentioned below is a comprehensive guide of the benefits of social media aggregator tools. So let’s get started!
#1 Support Multiple Social Networking Platforms
Making content aggregation simpler for brands & business, various social media aggregators help in bringing together the amazing online content from networking platforms like Facebook, Instagram, YouTube, and more under one roof.
In this way, they get countless opportunities for the brands to reach out to a wider audience.
#2 Showcase Appealing User-Generated Content
A social media aggregator tool has the superpower to aggregate, curate & display user-generated content (images, videos, etc) on the website.
Said to be the most authentic & trustworthy form of content, UGC helps in gaining the trust of the customers.
Not only this but the charm of user-generated content gets the attention of the customers quickly as compared to branded content.
It encourage your customers to create fresh content so that you can update it on your website.
#3 Express a Sense of Social Proof
Another benefit of displaying user-generated content on site is that it creates a sense of social proof amongst your potential customers.
For instance, when customers will see user reviews i.e. someone else’s recommendation about your products/ services, they enjoy them more.
#4 Affects Buying Decisions of Customers
Display of user-generated content with the help of social media aggregator tools influence the buying decisions of the customer and make them more inclined to purchase by gaining trust easily.
#5 Enhance Dwell Time on Site
As a social media aggregator, tools help in embedding social media feeds on your homepage and the news section increases the time spent on your website.
The freshness of user-generated social media feeds to keep visitors engaged with your site longer.
If simply put, displaying social media feeds attract the right type of audience and gives your site visitors a reason to keep browsing.
#6 Time and Money Saver
Budget is one of the major components in every business to achieve marketing goals.
And when it comes to social media aggregation tools, get you through labor-intensive jobs within a short period of time & in a small amount of budget.
#7 Content Customization & Moderation
A great social media aggregator tool helps in curating quality content with its moderation features. It enables you to gather content relevant to specific topics or areas of interest.
Along with that, these tools also offer customization elements like creative themes, layouts, font sizes & colors, backgrounds, banners, etc. to help you create beautiful & eye-catching feeds.
#8 Monitor & Stay Ahead of the Competitors
Every day in the online world, plenty of brands & businesses gets launched which makes it harder for the existing marketers to survive the tough competition.
Surely your competitors have their own unique marketing strategy and slightly different from them.
But when brands take the benefits of social media aggregator tools they not only get to track the competitor’s social media feeds but also & compare your social media feeds.
Also Read : How To Embed Instagram Feeds on Website
Best Social Media Aggregator Tool- TAGEMBED
With a lot of features & functionalities, Tagembed, one of the best reliable social media platforms that helps brands to collect, curate & embed social media feeds on websites, display social walls in various events, create digital signage for stores, and more.
Also, it gives users a smooth experience to integrate social media in different ways.
Speaking of the features offered by Tagembed are mentioned below:
- Classy Customization- Apply personalized themes, fonts, backgrounds, layouts, banners, etc. to change the look of your social media feeds.
- Advanced Moderation Panel- You can filter out irrelevant & filthy content from your feeds to make them look clean.
- Compatible with Various Website Building Platforms- You can embed your social media feeds using Tagembed on various website builders such as WordPress, Wix, HTML, Weebly Shopify, & so on.
- Real-time Update- Automatically update your social media feeds on your website to let you showcase unique and fresh content every time.
Apart from that, as a social media aggregator tool, Tagembed allows easy integration processes with a single code, as well as offer a FOREVER FREE plan for the users.
Hence it fits perfectly & is a smart choice for the brands looking to leverage modern marketing tactics, for the brand.
Don’t wait to level up your marketing game and to make your website work much harder for you with the help of the ideal social media aggregator that works best for you.
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Originally published at https://tagembed.com/ on Oct 21, 2020